ALPHABETS Alphabets: I for InteractionBy Glasshouse Helsinki As much as we embrace encounters, we need to move forward and dive deeper for creating true interactions between people. Interactions may be accidental or repeated but we can enable them by opening our minds and hearts. Interactions are dynamic sequences for solving the problems we are facing. We can and we will turn together. It is about collaborating and interacting for the sake of change. Being part of the solution.One might say that retail is dead. It depends, what one refers to. Old-school brick and mortar retail is in a crisis and for a reason. Sticking to old models is unsustainable. Consumer business has moved from transaction to interactions. It is about meaningful interactions and inspiring experiences. "Old-school brick and mortar retail is in a crisis and for a reason. Sticking to old models is unsustainable."Rather than talking about shareholder value, we talk about focusing on stakeholder value in the future. Values based on stakeholder strategy include and cover environment, employees, clients, shareholders, partners, everyone, who work for us and with us. All equally important. When the interaction between all parties is in balance the course corrects itself. Then ultimately everyone can benefit from the common success.