ALPHABETS Alphabets: H for HopeBy Glasshouse Helsinki Hope or despair? The harsh question may seem pointless because after all we only have one choice to make. The ongoing pandemic in addition to the climate change and other eco-crisis is elementally going to change our lifestyle. The current situation obliges us to make conscious choices. One of the most fundamental decisions to make is to choose between hope and despair. At Glasshouse Helsinki we stand for hope without a doubt. Hope is not about empty words. It is a driving force made visible in everything Glasshouse Helsinki does. Choosing hope doesn’t mean that we would aspire to revive the pre-pandemic lifestyle. Instead we strive for new sustainable and ethical solutions. To successfully work for better future, we need the power of hope. "To successfully work for better future, we need the power of hope. Hope is not about empty words. It is a driving force made visible in everything Glasshouse Helsinki does."As Lidewij Edelkoort puts it on The World Hope Forum “The economy of hope has the potential to transform society from within.”We put our hope in new beginnings. It is time for more sustainable business culture as well as personal lifestyle equally cherishing ecological, economic and social aspects. In Edelkoort’s words ”Essential is the way forward”.