Glasshouse Helsinki was born from the idea of platform, where the disciplines of art, design fashion and material science merge with companies acting for responsible growth.  Incubating different actors, from different fields and from scale of sustainable businesses, can create interactions and alternative opportunities for all parties. Rethinking the consumption and new innovations in the areas of circular economy and will support the resilience of the nature. There is a moment of being part of the solution in the crisis. Being responsible for the meaningful interactions.  

Glasshouse Helsinki wants to encourage individuals on sustainable thinking, buying less and keeping it for longer. Collections at Glasshouse Helsinki stores are curated with care and with the thought, that there is no last season. All products are expected and secured to be produced responsibly and respectfully for the environment, employees and for the culture. Glasshouse Helsinki respects the actions of circular economy.

People are contracting, regrouping and refocusing. Glasshouse Helsinki wants to support the movement and talk to the new wider audiences.  It is important to accelerate the transition. A critical mass of consumers can make the course of correction and take the responsibility for the future.  

We cannot separate environmental issues from social justice issues. What’ materials have been used for the products and where. Locally? Does the team connect full-hearted to the principals for the company?  Are we hiring practices proactively inclusive? What is the carbon footprint of Glasshouse Helsinki shipping? Do we truly understand what’s happening within the supply chain of our partners? Where does the product end, when its lifecycle is over? There are questions Glasshouse Helsinki works with daily and will continue working, as it is continuous work, and it should never end.

Glasshouse Helsinki believes in action and interactive activism. As commercial and media platform it can open dialogues. Glasshouse Helsinki believes in marketing as education, when being transparent, informative and emotionally inspiring. It needs to have a voice and attitude for the course of correction. Being responsible is being part of the discussions.