so_helsinki is a Helsinki based creative collective working in the field of art, design, contents and branding. The love for concepts is the fuel of so_helsinki combining open minded curiosity with business oriented thinking. 

The creatives of so_helsinki have backgrounds in versatile disciplines from graphic design and product design to art, writing and research. so_helsinki shares a strong belief in kindness and communication as the key elements for quality.  

Humanity, kindness and curiosity are the core values of so_helsinki. The creative collective loves to share ideas as the best results are reached by multidisciplinary thinking and co-working. The collective stands for timeless design and quality and cherishes traditional techniques and craft in modern ways. So good, so true, so sorry, so last season and so what?