By Glasshouse Helsinki 

Aiayu – pronounced [ai-ya-yu] – means soul’ in the indigenous Aymara language from Bolivia. The Danish label was founded in 2005 by Maria Høgh Heilmann to make products made with care for the environment, the worker and the wearer. 

AIAYU is a leading sustainable fashion and interior brand deeply rooted in a love for natural fibers and care for people, planet and cultures. Designed in Denmark and produced at origin in Bolivia, India, and Nepal,  AIAYU’s products focus on high qualityinvestment pieces with a timeless Scandinavian sensibility. 

Certifications are very central to the ethics of Aiayu as they ensure that the working conditions and environmental practices of the suppliers live up to the company’s own ethical standards. Aiayu currently has the SA8000, WRAP, BSCI, and GOTS certifications and a signatory of the UN Global Compact. 

Discover the clothing by Aiayu:


Responsible Future & Sustainability

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